Vanity Numbers

A recent study examined the consumers’ recall of vanity 800 numbers compared with recall rates of numeric toll-free phone numbers when used in visual and broadcast advertisements. That study findings prove that advertisers can expect up to an 84% improvement in consumer recall rates when they feature a vanity 800 number rather than a numeric toll-free number in visual advertising.

Key Findings

  •  25% more inbound calls while using 800 vanity numbers

  •  58% stated they would prefer to dial a toll-free vanity 800 number

  • 69% could not recall the numeric phone number

  • 72% correctly recalled the vanity 800 number