A recent study examined the consumers’ recall of vanity 800 numbers compared with recall rates of numeric toll-free phone numbers when used in visual and broadcast advertisements. That study findings prove that advertisers can expect up to an 84% improvement in consumer recall rates when they feature a vanity 800 number rather than a numeric toll-free number in visual advertising.
25% more inbound calls while using 800 vanity numbers
58% stated they would prefer to dial a toll-free vanity 800 number
69% could not recall the numeric phone number
- 72% correctly recalled the vanity 800 number